Data provenance
Where the audience data comes from
This page backs the public data claims on the landing page: geography, source categories, NCOA hygiene, update cadence, intent signals, suppression, and opt-out handling.
Profiles
280M+ U.S.
Intent segments
22,000+
NCOA cadence
Every 30 days
Provider Coverage
13 provider feeds contribute identity, offline reference, and behavioral intent signals.
- Consumer and business identity datasets
- Offline reference data such as property, voter, credit attribute, and professional-license sources
- Online behavioral, bid stream, co-registration, and vertical intent feeds
Updates And NCOA
Monthly NCOA hygiene with ongoing source refreshes as providers update their files.
Intent feeds refresh continuously as provider signals are received and categorized.
What Intent Means
Intent means observed behavioral signals such as search, comparison, registration, and category engagement signals supplied by data providers. It is not a guarantee that a person will buy.
Compliance And Opt-Outs
- Audience creation and exports are limited to United States records.
- Public opt-outs and admin suppression imports are hashed before storage.
- Phone-bearing CSV exports include a DNC obligation notice unless a configured DNC provider performs scrubbing.
To opt out, submit an email, phone number, or domain to /api/opt-out.